What is the Marine Industry Dealer Certification (MIDC) Program?
The MIDC Program is a nationwide marine initiative to establish marine dealer business processes that deliver excellence
in the purchase and ownership experience for boat customers. It is supported by the National Marine Manufacturers Association,
the Marine Retailers Association of America, and many marine manufacturers and suppliers, including Tracker Marine Group.
The program is administered by an independent organization that helps dealers implement customer-centered processes through
training and an annual on-site certification visit.
What does it take to become a "Certified Dealer?"
A marine dealer is required to demonstrate specific levels of quality measures in various areas within his business. This
undertaking requires the dealer to examine and document their business processes, and modify them as needed to meet the
program's established industry standards. The administrator also conducts a physical inspection at the dealership to ensure
the specified requirements are met. There is a cost associated with becoming certified, so dealers do have a vested interest
in meeting the standards.
What is the benefit to me, as a consumer?
The program was developed specifically with the customer in mind. A Certified Dealer is better equipped to provide you with
the tools, procedures, personnel and facilities to ensure a positive experience throughout the purchase and ownership cycle.
Dealers that take the extra efforts and investment to become certified are stating their commitment to excellence to their
customers.
The Marine Industry Consumer Bill of Rights
Preamble
Our dealership subscribes to the Marine Industry Dealer Certification standards established to insure that your boating
experience is as enjoyable as possible. This includes adhering to a Consumer Bill of Rights. Should we fail to live up to any of
these commitments, please let us know so that we can address the matter immediately. Our goal is to enhance your boating experience
by providing trained, friendly employees, quality products, and reliable services.
You have the right to: