Louisville, KY–Four iconic Tracker Marine Group brands have again been recognized for their excellence in customer satisfaction. The National Marine Manufacturers Association (NMMA)today announced TRACKER, NITRO, SUN TRACKER and MAKO brands among the recipients of the 2015 Marine Industry Customer Satisfaction Index (CSI) Awards.
The CSI Awards recognize marine industry manufacturers that actively measure customer satisfaction and pursue continuous improvement to better serve their customers. TRACKER, NITRO, SUN TRACKER and MAKO brands each achieved and maintained an independently measured standard of excellence of 90 percent or higher in customer satisfaction over the past year.
The results are based on information provided by customers who purchased a new boat during the period between April 1, 2014 and March 31, 2015. Manufacturers must survey all boat buyers during this time to qualify.
“These awards are a real tribute to our team members and the culture of excellence that exists throughout our company,” said Terry Shook, Senior Vice President of Operations for Tracker Marine Group. “The recognition by the industry validates the pride we take in delivering the best possible customer experience with every boat we build.
”Tracker Marine Group is no stranger to being recognized for excellence in customer satisfaction. This is the third consecutive year TRACKER Boats, NITRO Performance Fishing Boats, and SUN TRACKER Pontoon Boats have received CSI awards and the second time in the past three years that MAKO Center Console Saltwater Fishing Boats has been recognized,underscoring the company’s commitment to quality products and service.
Tracker Marine Group is the #1 boat builder in the world today. Its Tracker Boats brand, introduced in 1978 as the first ready-to-fish boat, motor and trailer package in the industry is the #1 selling fishing boat in America.
About Bass Pro Shops® and Tracker Marine Group
Bass Pro Shops®, which specializes in outdoor fun, operates 95 stores and Tracker Marine Centers across America and Canada that are visited by more than 120 million people every year. Bass Pro Shops stores, many of which feature restaurants, offer hunting, fishing, camping and other outdoor gear while their catalogs and website serve shoppers throughout the world. The company’s Tracker Marine Group® (http://www.trackermarine.com), a leading brand of fishing boats for more than 37 years, manufactures and sells a variety of boats for fishing and cruising. Family fun is on tap at Bass Pro Shops resort Big Cedar Lodge® (http://www.bigcedar.com), voted by Travel + Leisure as one of the top 50 Best Hotels for Families in the U.S. For more information, visit http://www.basspro.com. To request a free catalog, call 1-800-BASS PRO. Follow us on Facebook at http://www.facebook.com/bassproshops